JOKER is a creative and strategic consulting agency, reinventing the game with decisions grounded in solid analysis. Our team combines expertise to craft creative campaigns for both local and global markets. Listening and transparency are the core of our approach.
We focus on recommending the most relevant influencers for your brand’s campaigns. Our strong relationships with talents across industries allow us to tailor strategies to your needs. Think of us as an extension of your marketing team, driving campaigns that serve your interests.
Our experts in graphic design, production and copywriting craft content that reinforces your brand's identity. Whether for the production of influence kits, corporate videos or short-lived experiences, we create captivating mechanics that reshuffle the deck.
We create unique experiences, from conception to organization, to make a lasting impression at every stage. Our media relations expertise optimizes the visibility and impact of your projects, whether physical or online.
At JOKER, we bring fresh ideas to stand out in the daily content noise. Together, we combine your product knowledge with our platform expertise to create engaging content. Our team crafts tailored strategies and daily content, making you the ace of organic conversations.
Prix Bronze - Grand Prix Stratégies de l'influence 2024
The Sims 4 x Immersion
Prix Matcha - Café de l'influence 2024
Warner Bros. Games x Mortal Kombat 1
Arthur Bastide
CEO
Max Junod
Head of Entertainment
Fiona Aligand
Head of New Business
Melvyn Vieillard
Social Media Manager
Justine Pichot
Content Strategist
Emma Sarriaud
Project Manager
Alexandre Evrard
Project Manager
Victor Hamcha
Community Manager
Swan Cornec
Assistant Project Manager
Kaïna Bendjebbour
Assistant Graphic & Motion Designer
Challenge: To mark the release of its For Rent expansion pack and the Home Chef Hustle kit, Electronic Arts and its famous game The Sims 4 wanted to move from the real to the virtual, to bring the new gameplay possibilities to life.
Strategy: For that, JOKER organised an exclusive brunch at the IMMERSION SENTIER restaurant, based on historical recipes from the game. @lesparisdelaura, @leparisdalexis and other food content creators discovered a unique culinary experience, blending the real with the video game. The highlight was the reproduction of the restaurant in the game by @noemistinguette, enriching the world of The Sims 4.
Performances: 15K downloads, 3M reach, Top 3 sales charts during 4 weeks.
Challenge: Succeeding in emerging in a particularly competitive VS. fighting games environment in 2023.
Strategy: To mark the launch of Mortal Kombat 1 from Warner Bros. Games and in the face of increasing competition, we chose to distinguish the game with the biggest stream event ever organised for a fighting game. With streamer @Billy, and influencers @Amine, @Michou, and @Djilsi, an immersive Twitch live event was organised, divided into 8 dynamic chapters, featuring characters from the game for a captivating and interactive experience.
Performances: 43K av. CCVs, 770K YouTube views, 4.5M SoMe reach.
Challenge: For this end-of-year campaign, we had a big challenge to make our communication and the Vileda Infinity Flex product stand out from the multitude of campaigns and offers already underway over the period.
Strategy: To do this, we targeted creators and audiences according to their affinity with the Vileda product typology, and gave the creators complete freedom to imagine the content, in line with their editorial line. Thanks to natural promotion, we not only made this campaign a great success, but also succeeded in retaining the loyalty of the active creators, almost all of whom will be working with us again for campaigns in 2025.
Performances: 58 content over the period, 42M impressions organic & paid, Most of the traffic on Amazon during this period came from the Influencers campaign.
Strategy: Management of the editorial strategy and content for the TikTok Ubisoft France account in H2 2023/2024 (support for events, content strategy, production, planning, etc.).
Performances: +120 content in 2024, 2.8M views, 9.3% engagement rate.
Challenge: Amazon Music ask JOKER to manage its Christmas influencer campaign. The objective was to make discover their brand new Amazon Original song in collaboration with Camélia Jordana, and drive traffic to the streaming platform in order to generate new sign ups.
Strategy: Give the creators “carte blanche” to develop content that match their feed as much as possible, while highlighting the differentiating points of this Silent Night cover to encourage their communities to listen to it. We also involved our creators in the Amazon Music affiliate program. With each sign up generated, a remuneration is generated for each of our influencers. We also amplify all of our content in ad on TikTok and Meta (managed by Joker team) throughout the holiday season, and drive traffic to the Amazon Music platform to boost clicks.
Performances: +3M organic impressions, +4M paid impressions, +80K clicks over the period.
Strategy: Creation of a DOOH visual to mark the release of Starfield, and display on the façade of the Grand Rex. Joker was responsible for creating the asset and renting the display spaces.
Challenge: To support the launch of the Zesty Paws brand of food supplements for dogs and cats on the European market.
Strategy: JOKER deployed an annual influencer strategy in France, Italy and the UK, activating both expert profiles to guarantee the reliability of the products (vets, dog trainers, etc.), and pet influencers to capitalise on the fun side of the little hearty bites for our 4-legged friends.
Performances: 28 content creators activated, +3.5M impressions, 100 content developed over the period, 6% av. engagement rate.
Challenge: To mark the release of the new Génération Lou! comics book over the festive season.
Strategy: To achieve this, JOKER launched an influencer campaign on TikTok and Instagram.Tapping into the nostalgia associated with the famous comic, we collaborated with content creators such as @tycia, @esile5, and @sarlotte for scrapbooking workshops and stories inspired by the heroine's iconic bedroom.
Performances: +980K views organic & paid, 10% engagement rate.
Challenge: The Westfield Les 4 Temps shopping and leisure centre recently expanded its range of activities for friends and family, and wanted to highlight them through influencer’s content.
Strategy: We activated on 3 types of content creators to promote the centre's range of leisure activities: family content creators with a focus on the opening of the famous arcade La Tête dans les Nuages, more fashion-oriented content creators with a focus on the centre's boutiques, and more lifestyle/gaming profiles with a focus on the UGC cinema in the cupola and the Illucity augmented reality escape game room.
Performances: 9 content over the period, 500K organic impressions, 8% engagement rate.
Challenge: Create a stir for the release of Space Marine II, by bringing the famous Lieutenant Titus to life.
Strategy: JOKER has teamed up with agency UK Impact to design and build two outdoor statues, each 3 metres high, both of which will be exhibited at various events (Gamescom) and iconic locations in London (London Bridge) and Berlin (Überplatz). Our aim was to create an event to coincide with the game's release, and to play on the “buzz” aspect of the constructions to amplify their reach around the world.
Performances: 15 content over the period, 5 different installations of the statues, 1 Henry Cavill Instagram post.
Based in Paris, but playing on a global stage.
